We recently shared the importance of a mobile friendly website to rank higher on Google’s search results and stay connected with your market space.
However, to paraphrase an old TV commercial, you can’t just “set it and forget it.” A mobile friendly website is the first step, not the final step, in successfully connecting with people–and growing your business–on mobile devices.
Here are some additional things to do.
Re-Examine The Past
Don’t assume everything is functioning correctly.
Go back and ensure that key sections of your responsive website work as well on mobile devices as they do on a computer. Do charts, graphics and shopping carts show up fully on the mobile screen, or will people have to scroll to see it all? Are landing pages location menus user friendly?
Remember, the more difficult the navigation, the more quickly someone will abandon your site.
Know in real-time how well your site is functioning.
Google Chrome provides a mobile emulator in its Developer Tools area that can show you exactly how your site will look at operate on phones and tablets.
Even more critical is to track and analyze your mobile traffic. Key factors include bounce rates, conversion rates and time spend on the site. Google has a tool for this as well. It’s called the Mobile Overview Report and can be found in the audience section of Google Analytics.
If you’re not comfortable working with these tools, ask your web developer for help.
Look To The Future
An increasing and effective trend is the creation of mobile apps that integrate with a responsive site to make for an even better user experience.
Recent studies have shown that mobile users spend a little over 85 percent of their time using mobile apps rather than specific websites. As a specific example, Target customers spent almost 70 percent of their time in 2014 on the company’s new mobile app versus their mobile web browser.
Successfully capturing and keeping mobile customers means giving them a quick, seamless and easily navigated browsing or buying experience no matter what mobile device they’re on.
About The Author
Lisa Tynan creates effective marketing pieces including blogs, e-mails, web copy, newsletters and social media posts. She also builds and manages marketing campaigns using CRM systems including Infusionsoft, Constant Contact, and 1Shopping Cart. A certified virtual assistant and owner of Benchmark Writing Solutions, she believes that great business writing is a true alliance of art and technology.